The AI Chicks discuss the disruptive approach to AI in e-commerce and merchandising with Austin and Zach Hurst, the tech twin founders of 99 Gens. They shed light on everything from merchification and personalization to dynamic pricing and coupon code automation. This conversation truly emphasizes how AI can enhance customer experience and boost business. Tune in for a compelling discussion the reinvention of e-commerce and print-on-demand industry with artificial intelligence.
AI Reinvents E-Commerce with The Hurst Twins
Show Notes
SUMMARY ON EPISODE GUEST:
Twins Austin and Zach Hurst grew up with a fascination for communication technology, sparked by the unlikely source of CB radios from a a friend’s mother drove trucks for a living. After building a buddying CB aftermarket business on eBay as teens, their passion entrepreneurship in e-commerce evolved. The twins built a long time successful career in business and are known for making an unsuccessful bid for Hostess Brands' Twinkies.
Commonly referred to as the “Tech Twins” and the “Twinkie Twins,” Zach and Austin own the first-generation family office Hurst Capital LLLP which invests in a unique portfolio of patented technologies and consumer products. One of their earlier investments includes Glamhive, an online platform that provides virtual access to the industry’s best personal stylists—anytime, anywhere. Integrating AI tools into fashion design and e-commerce with 99Gens marks Austin and Zach’s first foray into the fashion world.
EPISODE COVERS:
1. Impact of AI on e-commerce
2. Automation in e-commerce industry
3. AI and inventory management optimization
4. Visual search capabilities in e-commerce
5. Personalized pricing optimization with AI
6. AI-powered customer service
7. Automated design and merchification
8. Impact of AI on fashion industry
9. Dynamic pricing and AI-driven offers
10. AI's role in product recommendations
11. Color science and AI in fashion
TIMESTAMPS:
00:00 E-commerce: creation, monetization, and AI streamline.
04:08 AI designs and prints personalized limited merchandise.
09:02 The difficulty of the old way.
12:02 Personalizes brand merchandise at scale.
14:37 Improving personalized product recommendations for customers.
16:43 Speech technology evolving rapidly, offering great potential.
20:24 Sustainability and reduce waste.
24:17 AI Empowers personalized discounts.
AI, e-commerce, merchandise, personalization, recommendations, chat bots, virtual assistants, fraud detection, security, inventory management, automation, fashion design, print on demand, technology, entrepreneurship, customer support, dynamic pricing, customer engagement, product recommendations, computer vision, color science, automation of coupon codes, retail, branding, marketing, social media, sustainability, customer experience, accessibility, fashion industry